When I saw VEGEA for the first time, I couldn’t believe it wasn’t leather. It sparkled and seemed much more durable than the PINATEX, which I got to know a year earlier. That happened at the FUTURE FABRICS EXPO by The Sustainable Angle (recommended to everyone interested in biomaterials).
The idea is very similar to the pineapple revolution. Firstly, I like the use of discarded material from a desirable product, which is wine in this case. Secondly, I’m a fan of putting the material into a balanced circle. Therefore, the product can be either composted or recycled, even after the so-called natural wear and tear.
Magic created in 2016 by Italian enthusiast and scientists.
Many companies became interested in this concept because of the fantastic quality that was hard to reach when it comes to natural and non-animal substitutes that are not all plastic.
Last but not least, a birthday concept car from Bentley.
SHORTCUT:
WHY?
The production of 1 square meter uses precisely 2.5 kg of grape marc aka the leftovers from wine production.
Besides, saving a great number of animals is included in the price. Moreover, by a fully sustainable material means you can close the loop without losing quality or preferred aesthetic.
FOR WHOM?
Without a doubt, very soon for smaller companies as well. VEGEA has managed to get various international grands and has been awarded in numerous competition, so regular monetization seems to be an obvious next move.
HOW MUCH?
They say that the price for 1 square meter of this material is more competitive than in case of artificial leather.
Even for that reason, that is worth waiting.
WHERE?
The company is based in Europe, but we can undoubtedly expect worldwide availability very soon. Ask them yourself!
A SHOUTOUT TO THE IMAGE AUTHOR:
KISS KISS BANG BANG, KARO