ECOALF is a Spanish company that has been on the market for 12 years. I got to know them through the mother of my best friend — super thank you, Mrs A! Founded by Javier Goyeneche and named after his son. I do not know any other company that would contribute to the recycling on such a scale, and I mean all kinds of resources: from classic cotton and nylon, to tires and fishing nets. From the very beginning, the idea is clearly expressed by the founder:
“I WANTED TO CREATE A TRULY SUSTAINABLE FASHION BRAND, AND I BELIEVED THE MOST SUSTAINABLE THING TO DO WAS TO STOP USING NATURAL RESOURCES IN A CARELESS WAY TO ENSURE THOSE TO THE NEXT GENERATION. RECYCLING COULD BE A SOLUTION IF WE WERE ABLE TO MAKE A NEW GENERATION OF RECYCLED PRODUCTS WITH THE SAME QUALITY AND DESIGN AS THE BEST NON RECYCLED.”
There is a lot to talk about, I think this short video which they made for their 10 years’ anniversary explains it adequately.
SHORTCUT:
WHY?
For many reasons which you could see above and more reasons at their website. I would like to honour their involvement in saving the oceans by cleaning them up with the hands of thousands of fishermen in different parts of the world.
FOR WHOM?
Everybody who would otherwise spend money on some high-quality and aesthetic clothing.
HOW MUCH?
Their ECOALF 1.0 product line has the lowest impact on environment:
€65 — small purse, €715 — the most expensive jacket
WOMEN/ MEN/ KIDS/ Their regular items range from €35 for a kid’s shirt to €539.90 for their most expensive jacket.
WHERE?
These days everywhere at online retailers. The very first store is in Madrid. What follows are: Berlin, Barcelona, Paris, Tokyo, Valencia, Bilbao, Malaga, Pamplona, Gijón, Santander, A Coruna, Vigo and Torino.
A SHOUTOUT TO THE IMAGE AUTHOR:
